Sekonic
Sekonic Corporation Japan provides the widest range of light measurement devices for photography, cinematography, and industrial needs around the world.
Currently, I am helping them craft a new video marketing campaign which will bring a new look, some updated video SEO techniques for Youtube, and a strategy to begin advertising on Instagram, Facebook, and LinkedIn.
Below, are some pre-production materials detailing the direction I ‘m taking Sekonic’s video campaign toward soon.
New set and lighting design mock-up. The product display not only adds depth to the image, but will help in organizing infographics and motion elements as well...
...As opposed to the current look of Sekonic's videos
Digital zooms added in post-production will add variety to the shots, as well as highlighting different aspects of the product to help the audience more easily learn the use of the device.
An updated font, along with new motion graphics assets to clearly instruct the audience on device usage.
Lighting / Color / Motion Graphic
Test Footage
